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Peter Warmenhoven III

Accomplished Award-Winning Certified Architect | 14+ Years in Full-Stack Architecture

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Professional Summary

As a highly accomplished and TOGAF Certified Architect, I specialize in designing and leading the implementation of scalable, high-performance e-commerce platforms that directly contribute to revenue growth and operational efficiency. With extensive experience across the full lifecycle of digital transformations, including TOGAF 10 ADM and ArchiMate 3, I'm passionate about mentoring engineering teams and driving the adoption of modern, event-driven and API-driven architectures. My track record includes significantly improving website performance (3x traffic increase with CPU decrease) at Harbor Freight Tools, leading to record sales, and guiding critical software design decisions for high-profile projects. I thrive on solving complex challenges and enabling organizations to achieve their digital commerce goals. I have been architecting solutions for celebrities and fortune 500 companies since 2011. I have a strong passion for implementing AI / ML driven solutions and tools and am a certified Generative AI Leader.

Skills & Technologies

Cross-functional Team LeadershipSolution ArchitectureDistributed SystemsE-commerce (B2C/B2B)TOGAF ADMArchiMatePHPReactNode.jsExpress.jsMongoDBMySQLAWSCloud InfrastructurePCI-DSSGDPR/CCPA/CCPREvent-Driven ArchitectureAPI-Driven ArchitectureAgile/SAFeDevOps/CI/CDTechnical Leadership

Experience

Business Solutions Architect – Ecommerce - Harbor Freight Tools

Aug 2022 – Jun 2025

  • Championed the evolution of integration architecture from tightly coupled services to modern API-driven and event-driven patterns, improving scalability, fault tolerance, and extensibility.
  • Architected and guided the implementation of AI/ML-driven fraud detection solutions during OMS and payment integrations, establishing reference architectures for enhanced transaction security.
  • Guided engineering teams (10+) through architecture modernization, mentoring on best practices in API lifecycle management, security, observability, and domain ownership.
  • Led the re-architecture of a critical automatic persisted query system, significantly boosting performance and driving higher conversions.
  • Defined and implemented strategies for adopting API-first thinking across backend and frontend teams, leading to increased autonomy and faster delivery cycles.
  • Applied TOGAF 10 ADM and ArchiMate 3 to design and communicate enterprise-aligned solution architectures across distributed systems.
  • Built and maintained the Architecture Repository using Enterprise Continuum principles to guide long-term platform maturity.
  • Architected full-stack proof-of-concepts with Adobe I/O and Apache OpenWhisk, showcasing scalable serverless integrations to accelerate solution design and stakeholder buy-in.
  • Identified and eliminated performance bottlenecks, preventing downtime during peak traffic and contributing to record-breaking sales.
  • Led performance optimization initiatives that enabled a 3x increase in traffic with reduced infrastructure load (CPU usage).
  • Identified and resolved a critical production issue, reducing transaction times by nearly 400%.

Lead Solutions Architect – Consumer Technologies - Hanesbrands

Sep 2021 – Aug 2022

  • Directed globally distributed engineering teams (~30 engineers), fostering a high-performance, inclusive culture.
  • Collaborated with executive and business stakeholders to align technical roadmaps with global consumer engagement strategy.
  • Partnered with Business Intelligence teams to design and implement MLOps workflows, integrating corporate data lakes with Customer Data Platforms to operationalize AI/ML models and enhance data-driven insights.
  • Leveraged AI/ML solutions to significantly enhance commerce personalization and boost customer engagement.
  • Led RFI/RFP efforts for CDPs, analytics engines, and personalization tools aligned to enterprise strategy.
  • Balanced legacy support with long-term migration to cloud-native, API-first systems.
  • Architected and led development of a REST API platform powering digital experiences across all Hanesbrands brands.
  • Designed and implemented scalable API integrations with SAP BTP and distributed enterprise systems, ensuring extensibility and resilience.
  • Collaborated on early architecture for a virtual reality (VR) shopping experience, providing GraphQL documentation and schema planning to support immersive transactions.
  • Developed architecture roadmaps with domain isolation and schema lifecycle planning for platform modernization.
  • Applied TOGAF 10 and ArchiMate 3 to define composable, extensible architectures across marketing, commerce, and data platforms.
  • Promoted modern practices such as backend-for-frontend (BFF), modular service design, and platform abstraction.

Interim Senior Manager, Architecture - Hanesbrands

Jun 2021 – Sep 2021

  • Led the migration of e-commerce platforms from Adobe Commerce Cloud to AWS, enabling scalability, availability, and cost optimization.
  • Designed reference architectures and global solution blueprints for commerce, content, and integration platforms, aligning with enterprise strategy.
  • Provided technical leadership to globally distributed engineering teams (20+ developers), overseeing solution delivery and promoting best practices.
  • Guided platform modernization efforts including API-first architecture, modular services, and adoption of backend-for-frontend (BFF) patterns.
  • Conducted technical knowledge transfer sessions and architecture reviews to ensure alignment across business units and technical stakeholders.
  • Supported integration of GraphQL and REST-based APIs in the evolving commerce stack.
  • Promoted cross-functional collaboration between architecture, engineering, and product teams to drive platform reusability and domain decoupling.

Senior Developer (Promoted from Intermediate E-Commerce Developer) - Hanesbrands

Mar 2021 – Jun 2021

  • Led the architecture and development of REST and GraphQL APIs powering key business domains; enabled flexible, schema-driven communication across services.
  • Mentored engineers in modern tools, test methodologies (TDD, BDD), and scalable API development best practices.
  • Established Agile workflows as part of the first SAFe pilot team in the Consumer value stream; helped scale Agile practices across multiple business units.
  • Provided technical leadership to global engineering teams (10–20+ members), fostering collaboration and engineering excellence.
  • Optimized CI/CD pipelines and release management, improving delivery speed and reliability.
  • Advocated S.O.L.I.D. principles, performed rigorous code reviews, and improved website performance and page load speed.Led architecture and development of REST and GraphQL APIs powering key business domains.
  • Drove engineering best practices, CI/CD optimization, and agile adoption to accelerate delivery and enhance software quality.
  • Collaborated closely with product owners to architect value-driven API solutions aligned with business objectives.
  • Identified process inefficiencies and implemented tactical improvements across development workflows.

Lead Applications Engineer - Blue Acorn iCi

Aug 2018 – Jan 2020

  • Provided architectural leadership for the integration of key AI/ML vendor solutions (e.g., Listrak, Monetate, Bazaarvoice) to enhance customer journey mapping, improve personalization at scale, and amplify the impact of user-generated content.
  • Led the successful migration from a legacy platform to Magento 2, architecting and optimizing the e-commerce solution for enhanced performance and scalability, resulting in high client satisfaction and improved business outcomes.
  • Delivered technical leadership and mentorship to engineering teams, promoting best practices and collaboration.
  • Successfully managed complex Magento 1 to Magento 2 migrations, ensuring minimal downtime and data integrity.
  • Provided technical oversight and administration for cloud infrastructure supporting e-commerce environments.
  • Conducted code audits and requirement analyses to develop effective technical strategies and accurate project estimates.
  • Performed code discoveries and audits to identify improvement areas and mitigate risks.
  • Supported Magento 2 advanced troubleshooting efforts for clients.

Lead Technical Consultant - Perficient Inc.

Oct 2017 – Aug 2018

  • Architected and implemented high-traffic, high-revenue e-commerce platforms designed for scalability, resilience, and operational excellence.
  • Provided technical leadership and strategic guidance across 7 engineering teams totaling ~30 engineers, fostering collaboration, inclusion, and technical excellence.
  • Collaborated daily with e-commerce directors, program managers, and engineering leads globally to align technology strategy with business goals.
  • Planned, estimated, and delivered highly customized Magento 1.x and 2.x sites, ensuring seamless integration with legacy systems and supporting smooth migration strategies.
  • Chaired the Standards Committee for commerce architecture, driving consistency and best practices across projects.
  • Led DevOps initiatives including GitLab, Jenkins, and Docker adoption to improve CI/CD pipelines and platform reliability.
  • Standardized code review processes across Magento and .NET practices, improving code quality and team accountability.
  • Contributed to digital transformation efforts incorporating backend-for-frontend (BFF) patterns, distributed systems design, and platform extensibility

Senior Technical Consultant / Solution Consultant (Consulting Role) - Perficient Inc.

June 2016 – Oct 2017

  • Served as Lead Solutions Architect, guiding 6 engineering teams of varying size, providing oversight, support, and mentorship.
  • Delivered the Best B2B Experience Award at Magento Imagine 2017 for the Carrier Enterprise platform.
  • Architected and built highly customized Magento 1.x and 2.x sites, including CE and EE editions, tailored for complex B2B needs.
  • Led Magento server migrations, upgrades, and infrastructure improvements to ensure platform reliability and performance.
  • Designed high-traffic, high-revenue website architectures focused on scalability and high availability.
  • Integrated third-party B2B systems and planned feature development including ERP integrations.
  • Founded and chaired the Standards Committee for commerce architecture, establishing best practices and coding standards across projects.
  • Spearheaded migration of the search platform to Bloomreach, enhancing user experience and winning industry recognition.
  • Implemented Docker-based local development environments and introduced Composer to Magento 1 projects, accelerating development cycles and time-to-market.
  • Maintained daily collaboration with e-commerce directors, program managers, and engineers to align technology strategy with business goals.

Technical Consultant / Solution Architect (Consulting Role) - Perficient Inc.

May 2015 – June 2016

  • Architected and delivered complex Magento 1.x and 2.x CE/EE implementations tailored for demanding B2B workflows, including custom modules and integrations.
  • Led Magento server migrations and infrastructure upgrades, managing Linux server environments, load balancing, and performance tuning to ensure high availability under heavy traffic.
  • Designed and implemented scalable, fault-tolerant website architectures using distributed systems principles.
  • Integrated third-party B2B systems including ERP, payment gateways, and fulfillment services via RESTful APIs and custom connectors.
  • Founded and chaired the Standards Committee, driving architectural consistency and enforcing coding standards across multiple development teams.
  • Directed the migration of the search platform to Bloomreach, improving search relevancy and response times using advanced indexing and caching strategies.
  • Developed Dockerized local development environments and automated build/deploy pipelines via GitLab CI, reducing developer setup time and deployment errors.
  • Introduced Composer into Magento 1 projects to manage dependencies, streamlining module updates and accelerating release cycles.
  • Collaborated daily with cross-functional stakeholders to translate business requirements into technical solutions aligned with overall digital strategy.
  • Championed backend-for-frontend (BFF) patterns to enhance API layer flexibility and enable domain-driven platform extensibility.

Senior Web Engineer (Post-Acquisition Role) - Netmoxie

May 2014 – May 2015

  • Led architecture and development for client projects across Magento, WordPress, Joomla, and Drupal platforms.
  • Designed custom, budget-conscious solutions for SMB clients, balancing rapid delivery with long-term scalability.
  • Mentored a small cross-functional team (front-end dev, SEO specialist, web technician), helping standardize code quality and delivery processes.
  • Championed SCRUM methodologies, improving transparency, collaboration, and team velocity.
  • Upgraded and maintained CMS and e-commerce platforms, ensuring security, performance, and uptime.
  • Implemented DevOps workflows for automated deployments, CI/CD, and streamlined hosting infrastructure.

Senior Engineer & Developer - NetSolutions Group, LLC

June 2011 – May 2014

  • Architected and developed custom websites, CMS extensions, themes, and plugins for Magento, WordPress, Joomla, and Moodle.
  • Designed and launched a proprietary social media platform with integrated chat, video, and audio using WebRTC and XMPP (eJabberd).
  • Provided managed hosting services, including Linux server administration, application security, and real-time monitoring with Zabbix.
  • Established disaster recovery and backup systems, ensuring business continuity for critical client environments.
  • Led and mentored a cross-functional team including a front-end developer, SEO specialist, and sales rep to deliver full-cycle web solutions.
  • Delivered hands-on consulting across development quoting, technical troubleshooting, DNS and database management, and network support.
  • Maintained multi-platform infrastructure (Linux, Windows Server, OS X Lion Server) with on-site and remote support for client systems.

Education

Milwaukee School of Engineering - Milwaukee, WI

B.S. in Management Information Systems

Graduated: 2012

Certifications

  • The Open Group Certified: TOGAF® Enterprise Architecture Foundation
  • Adobe Certified Expert - Adobe Commerce Cloud Developer (Issued: September 13, 2019; Expired: June 30, 2023)
  • Adobe Certified Professional—Adobe Commerce Developer (Issued: March 22, 2019; Expired: June 30, 2023)
  • CompTIA Security+ Certification
  • CompTIA Network+ Certification

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